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Today I have an interview (MP3 Podcast and Transcript) with a very good buddy of mine – Lewis Howes.
Lewis Howes has one of the coolest and most inspiring stories of any online marketer I know and I am pleased that he has gave us so much background not just on Linkedin.com but also on his personal story and how he has overcome adversity to be where he is today.
Like all great entrepreneurs Lewis’s story starts with an idea
Following a Football Injury (more on that in Interview) Lewis had a lot of time on his hand and spent a lot of time on LinkedIn – building relationships and connecting with people. (This was a couple of years ago when there was only something like 23 Million people on LinkedIn.com)
Lewis became an EXPERT on Connections and online networking (all great entrepreneurs are) and one day had the ‘crazy’ idea of trying to get people to meet physically and not just in the virtual world of LinkedIn.com.
Using his personal 30,000 plus email list of contacts he built up using LinkedIn he promoted a 20-city tour around the US. En
try to these live networking events was not expensive (between $5 and $20) but on average he got 300 people and sometimes up to 500 people coming to these events – all marketed via LinkenIn.com
And that is just part of his story. Even if you have never thought LinkedIn was a medium you wanted to use in your business please listen to this interview – I just have a hunch that Lewis may change your mind – plus either way you will be inspired.
And the other great think about Lewis as you will find out in this interview is that he is a very cool guy to hang out with. I believe in ‘modeling’ the success strategies of others and what they do that works. Perhaps the coolest thing about Lewis and the thing that more of us could do with modeling is his authenticity. He is sincere, approachable, caring and inspiring. He is not a Pitch Master – Lewis always delivers value first, indeed his success is as a direct result of him adding value first. That is a powerful point to remember.
Add Value First and The Money Will Follow
Enjoy the interview. I’d be really interested to hear your experiences with LinkedIn.com as well. What has worked for you and indeed what has not.
To Our Success
Michael Dunlop
Press play to begin streaming the audio or right click the text link and choose save as or save link.
