We implemented Facebook Comments on ShoeMoney.com right before I left for the BlueGlass conference last Sunday.
On Wednesday I made a post about the event and also talked about how we had implemented the comments.
Today I thought I would log into Google Analytics and see what the traffic from Facebook was like:
As you can see before I implemented (and even after) I averaged somewhere around 150 referrals from Facebook per day.
But when I made one post with Facebook comments enabled I received over 4,000 visitors…
Here are some other really interesting statistical things:
- The average user coming from from Facebook stayed f
or over 2 minutes. - My goal tracking went up dramatically meaning the $ value of the user was much higher (tons of more newsletter signups and other stuff).
- The average user viewed 6 pages. This is 2x a normal user.
Here are the features I love most about it (besides the traffic):
- The comments are much cleaner!
- REAL PEOPLE REAL CONVERSATIONS!
- Good bye comment spam!
- You can promote top commentators so their comments always go to the bottom.
- You can ban users so their comments are never shown to anyone but their friends and themselves (nice feature!).
Now as you can see also when I did not make a post for the next 3 days the traffic died down to its normal rate.
But this was a super slow week for me only making one post. Normally I average 1 post a day at minimum.
But this brings up another thing. Â At some point are people going to get pissy to see their friends commenting? Will they still want to engage? It can’t be as annoying as seeing your friends planting crops =P.
Its going to be interesting to see how it goes on. Will keep you updated.
This article courtesy of My Facebook Comment Implementation Findings
